What’s Your Language Strategy?
Language pervades every step of any business organization. Yet, many multi-billion dollar companies ignore this crucial aspect of business development which leads to miscommunication and friction during international dealings.
This can be avoided by developing a language strategy and implementing it at the workforce.
Choosing A Common Language
Choosing a common language improves cross-border interactions quite dramatically. Of course, adapting to local cultures is important and shouldn’t be ignored even when adopting the lingua franca. Units of the firm can adopt the common language based on the region. While choosing to adopt this strategy, as a leader, one should ponder on how to infuse this process without affecting their ability to deliver their value. It would be wiser to incorporate the language strategy right from hiring prospective employees. Read on to find out how.
Recruiting, Training and Assessment
Language fluency can hinder the assessment of a candidate’s ability to deliver his expectations. To ensure that recruiters make the right decisions on hiring suitable candidates, they should keep in mind that communication is a skill that can be learnt, any skill for that matter! Many global leaders are now beginning to realize that for business development, incorporating a common language is important. However, choosing technically able candidates is just as essential. They now choose a common language, but recognize native tongues and hire people who are not so fluent in the lingua franca. Once hired, the candidates are trained to communicate effectively which leads to global interactions and developments. This has inspired medium and small corporations and they are now looking to implement the same. If you are choosing to move into new markets, like the Chinese market, which is the second largest economy in the world, you might want to seriously think of hiring a Chinese translator.
Keep in mind that language fluency should not be a factor for giving people roles that are below their skill level. Often it happens that, due to ineffective communication, a person is passed over for promotion. To make things fair, many companies have chosen to hold frequent training sessions and boss or trainee, you have to attend.
Having Native Language Domains For Websites
This is another step towards globalization. In this digital age, the fastest way to reach people is through the website. Having localized domains in the native language helps cross ethnic barriers. Translate your website from English to Chinese and register for a native domain. This will help place you on local search engines, giving you greater visibility. Language shouldn’t be a barrier. It should communicate. What is your language strategy?